Anyone who knows me well knows that I'm kind of a ketchup fanatic. I like it on fries, burgers, onion rings, chicken tenders, and occasionally scrambled eggs. Occasionally.
Which is why I loved this article about my favorite ketchup - Heinz - on Grub Street. Heinz is my preferred brand for ketchup, for many good reasons - it's not too sweet, or too salty, or too thick or thin. My favorite part of the article is probably the following quote, as it sums up just why I like Heinz ketchup (and ketchup on many foods) so very well:
What's funny is that the Heinz formula actually predates our cultural awareness and obsession with the very flavor receptors it activates. "We've come to understood those fundamental tastes so much more recently, and the role that they play in how and why we like foods," Dufresne explains. "The conundrum is not that Heinz can't be beaten, but that Heinz landed on this formula by accident. Staying there is calculated, but getting there appears to be a confluence of things. When Heinz landed, nobody was talking about umami. They got very lucky, with this wonderful swirl that happened to hit all the right notes."
If you are like me and like ketchup, even in passing, this is a read I definitely recommend.